The Hobbit: An Unexpected Journey™ Challenge

100 Mi / 161 Km|5 Virtual Postcards|76 Stories|2 Local Spots|Custom Map
The Hobbit: An Unexpected Journey™ Challenge

The Hobbit: An Unexpected Journey™ Challenge

100 Mi / 161 Km|5 Virtual Postcards|76 Stories|2 Local Spots|Custom Map

Follow Bilbo Baggins on his legendary adventure through Middle-earth™. Discover enchanted forests and eerie landscapes all the way to the perilous Misty Mountains.

Choose from two routes: 100 mi (161km) for walking and running and 609mi (980km) for cycling. Hidden secrets and tales await at every turn—can you uncover them all?

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Virtually travel to Eagle’s Eyrie

Every mile brings the tale to life on the custom Middle-earth™ map. Our app tracks your progress on a virtual 100mi or 609mi route, starting at Hobbiton.

Follow Bilbo’s adventure through 76 in-app Stories featuring iconic The Hobbit™ snapshots with subtitles. PLAY, PAUSE, and REWIND as you explore Middle-earth one scene at a time.

Virtually travel to Eagle’s Eyrie

Unlock Virtual Postcards

As you progress, collect custom virtual postcards. Each one contains fascinating information about your journey. 5 postcards await in The Hobbit: An Unexpected Journey™ Virtual Challenge.

Unlock Virtual Postcards

Gather your company of adventurers

Want to rack up mileage faster? Now it’s easier than ever!

Create a company that will keep you accountable and join forces on this Middle-earth journey.

Gather your company of adventurers

Be a real hero, one step at a time

Help the Earth as you go! For every 20% of the challenge you complete, a tree is planted or 10 bottles are stopped from polluting our oceans. No extra effort is required—just keep moving and let your adventure leave a mark on the world.

Plant trees and save the oceans as you conquer Middle-earth

Virtual Challenge, Real Community

Our private Conqueror Facebook group has over 440,000 people from all over the world who inspire and encourage each other to keep crushing their fitness goals.

Get support every step of the way, share your victories, and stay inspired to keep pushing forward.

Virtual Challenge, Real Community

+ All this

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Choose your own timeframe

Pick a start date and how long you'll take to finish based on your exercise type, fitness level, and team size.

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Complete the challenges in order

You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge.

The Hobbit™ challenges in sequential order

Experience the Full Journey

Save 15%

Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

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Frequently Asked Questions

You've got questions, we've got answers - let's do this!

©WBEI™ Middle-earth Ent. Lic. to NLP

The Hobbit: An Unexpected Journey™ | Virtual Fitness Challenge | The Conqueror