The Hobbit: The Desolation of Smaug™ Challenge

145 Km or 669 Km|5 Virtual Postcards|89 Stories|2 Local Spots|Custom Map
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The Hobbit: The Desolation of Smaug™ Challenge

145 Km or 669 Km|5 Virtual Postcards|89 Stories|2 Local Spots|Custom Map

Follow Bilbo Baggins as he ventures into the heart of the Lonely Mountain to retrieve a vital Dwarven treasure.

Choose from two routes: 90mi / 145km for walking and running and 416mi / 669km for cycling. With every step, you get closer to Smaug’s lair and the legendary Arkenstone™. Push onward, unlock captivating story content, and watch the adventure unfold.

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Virtually travel to Esgaroth

Our app will map your progress on a virtual 90 or 416mi route through Middle-earth™, starting at Eagle’s Eyrie.

Follow Bilbo Baggins with 89 in-app Stories featuring iconic The Hobbit™ scenes. PLAY, PAUSE, and REWIND as you explore Middle-earth one Story at a time.

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Unlock Virtual Postcards

As you progress on your journey, collect custom virtual postcards. Each one contains interesting information about the location. 5 postcards are waiting for you along the The Hobbit: The Desolation of Smaug™ Virtual Challenge.

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Gather your company of adventurers

Want to rack up mileage faster? Now it’s easier than ever!

Create a company that will keep you accountable and join forces on this Middle-earth journey.

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Be a real hero, one step at a time

Help the Earth as you go! For every 20% of the challenge you complete, a tree is planted or 10 plastic items are stopped from polluting our environment. No extra effort is required—just keep moving and let your adventure leave a mark on the world.

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Virtual Challenge, Real Community

Our private Conqueror Facebook group has over 500,000 people from all over the world who inspire and encourage each other to keep crushing their fitness goals.

Get support every step of the way, share your victories, and stay inspired to keep pushing forward.

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Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Choose your own timeframe

Pick a start date and how long you'll take to finish based on your exercise type, fitness level, and team size.

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Complete the challenges in order

You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge.

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Experience the Full Journey

Save 15%

Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

hob full series medal in hand

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Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

SAVE 15%

Frequently Asked Questions

You've got questions, we've got answers - let's do this!

©WBEI™ Middle-earth Ent. Lic. to NLP