What is The Great Sniffari Virtual Race, exactly?

The Great Sniffari is a special ten-day virtual race created for anyone who loves staying active, whether you're going solo or teaming up with your furry friend. You can walk, run, hike, or move in any way that works for you. Whether you’re doing the race with your dog, in honor of a past pup, or simply because you love dogs, this race is for you. It's a celebration of movement, community, and our four-legged companions.

How’s this different from regular virtual challenges?

The Great Sniffari is a limited-edition virtual race—distinct from virtual challenges. While it shares the structure of a marathon—time-limited, goal-driven, and medal-worthy—it offers the freedom to progress at your own pace but in a shorter period of time. This race does not include digital maps or story-based milestones. Rather than following a pre-written narrative, participants are encouraged to create their own adventure—out in the real world, alongside their dogs. The same Conqueror spirit endures. This is simply a different kind of journey.

What’s the race window?

The Great Sniffari race is available for a limited time only: May 1-10. Participants may begin at any point during this 10-day window. However, to qualify for the medal set, you must complete your selected distance and click “Claim my medal” before the deadline. Please note: After May 10, medals will no longer be available, and there will be no extensions or second chances.

Last day to purchase is on April 30 at 11:59 PM EEST. If you’re considering participating, please ensure you register before the deadline.

1. Purchase to receive your unique join code (available starting March 12. Enter your join code in The Conqueror app. 2. Select your race distances(5K, 10K, 21.1.K, 42.1K) and unlock your official race bib. 3. Begin your training in preparation for race day. Start your race on May 1, finish by May 10. If you don’t see the race in the app, make sure to update it!

Why call it a race if no one’s competing?

Because there is still a definitive finish line—and only 10 days to reach it. Whether you choose to complete the distance in a single ambitious effort as in a real life event race, or make consistent progress each day, the race remains the same: reach the goal before time runs out.

How do I access the race once I’ve signed up?

All inside the app. Once you’ve entered your code and picked your distance, your race bib unlocks automatically. Starting May 1, you can track your progress and claim your medals—all in one place.

How do I log my distance?

Connect your favorite fitness tracker, smartwatch, or app, and your miles automatically sync to The Conqueror app. We support all major connection types, plus our special features: ConquerorSteps and ConquerorDistance.

What kinds of activity count?

Any movement counts! Whether you're walking, hiking, cycling, or doing playful laps and zigzags at the park with your furry friend— you can add it all up.

What if I don’t join now? Can I do it later?

Unfortunately, no. The Great Sniffari is a one-time, limited-edition race, taking place only from May 1-10. The 2026 medal set will not be reproduced, making this a truly exclusive experience. If you’re considering waiting—this is your moment. There won’t be another opportunity.

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The Great Sniffari 2026 Virtual Challenge

Annual Race | 10 Days | 4 Distances | Limited-Edition Medal

Join the virtual race that celebrates dogs & the humans that love them

HOW IT WORKS:

Pick your distance. Walk, run, or hike it over 10 days. Finish by May 10 and earn matching medals—one medal for you, one mini-medal for your pup. Inspired by the way dogs actually explore the world: one epic sniff at a time.

Join the virtual race that celebrates dogs & the humans that love them

HOW IT WORKS:

Event Timeline

10,000+ participants made the 2025 edition unforgettable.

March 12, 2026Early Bird

March 16, 2026Early Bird Ends

April 30, 2026Signup Ends

May 1, 2026Race Starts

May 10, 2026Race Ends

March 12, 2026Early Bird

March 16, 2026Early Bird Ends

April 30, 2026Signup Ends

May 1, 2026Race Starts

May 10, 2026Race Ends

Limited-edition medal (for you)
FREE mini medal (for your dog)
A spot in the biggest global race powered by paws.

That’s it. One run. One shot. Never made again.

The Medal Set You Can Only Earn This Year

Thousands of Conquerors, One Global Race

From sidewalks to forest trails, thousands will race the 10-day clock, each on their own path.

Born from adventure. This race was inspired by Conquerors who take on every challenge with their dogs by their side. Join the global pack. You’re in good company.

Once you sign up, you’ll get access to the private Facebook community group. Meet people (and doggos) from all over the world and get tips and inspiration to keep crushing your fitness goals.

Thousands of Conquerors, One Global Race

Join the Race In 5 Quick Steps

1.With your purchase, you’ll instantly get a unique join code
2.Enter your code in The Conqueror app
3.Choose your distance and unlock your race bib
4.Train for the race!
5.Start the race on May 1st. Complete your distance by May 10th.

Need a warm-up? Train with a regular virtual challenge before race day.

Race Dates: May 1-10
Last Day to Join: April 30

Excited? So are we. Now, just tell your dog and prepare to race.

The Last Bark Starts Here

Your dog has waited by the door long enough. Turn every walk into a shared achievement.

Join a global pack of adventure-seeking, tail-wagging LEGENDS, earn your medal, and generate a personalized digital race bib so your pup can look like the champion they are.

Create Your Dog’s Race Bib

Frequently Asked Questions

You've got questions, we've got answers - let's do this!

The Great Sniffari 2026 Virtual Challenge

Event Timeline

The Medal Set You Can Only Earn This Year

What Makes Sniffari Different?

What You’ll Do Together

Thousands of Conquerors, One Global Race

Join the Race In 5 Quick Steps

The Last Bark Starts Here

Frequently Asked Questions

What is The Great Sniffari Virtual Race, exactly?

How’s this different from regular virtual challenges?

What’s the race window?

When can I sign up?

How do I sign up?

Why call it a race if no one’s competing?

How do I access the race once I’ve signed up?

How do I log my distance?

What kinds of activity count?

What if I don’t join now? Can I do it later?

What is The Great Sniffari Virtual Race, exactly?

How’s this different from regular virtual challenges?

What’s the race window?

When can I sign up?

How do I sign up?

Why call it a race if no one’s competing?

How do I access the race once I’ve signed up?

How do I log my distance?

What kinds of activity count?

What if I don’t join now? Can I do it later?