“In a hole in the ground, there lived a hobbit...”
Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.
The journey awaits… are you brave enough to take the first step?
Earn 3 Legendary Medals
Each challenge completed earns you a gorgeous medal inspired by Middle-earth.
Complete the Quest for the Arkenstone™:
The first medal comes with the Key to Erebor—keep it safe.
Use the Key to unlock the replica of the Arkenstone in the second medal.
Claim the third medal and secure the Arkenstone in Thorin’s throne.
Three medals. One quest. Will you be the hero who claims them all?
Virtually travel to Eagle’s Eyrie
Every mile brings the tale to life on the custom Middle-earth™ map. Our app tracks your progress on a virtual 100mi or 609mi route, starting at Hobbiton.
Follow Bilbo’s adventure through 76 in-app Stories featuring iconic The Hobbit™ snapshots with subtitles. PLAY, PAUSE, and REWIND as you explore Middle-earth one scene at a time.
Experience the Full Journey
Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.
- 3x Entries + Premium medals
- Acces to 450k Private Facebook Group
- 14 Virtual Postcards, 6 Local Spots, 200+ Stories
- 3x Digital certificates of completion
Unlock Virtual Postcards
As you progress, collect custom virtual postcards. Each one contains fascinating information about your journey. 5 postcards await in The Hobbit: An Unexpected Journey™ Virtual Challenge.
Gather your company of adventurers
Want to rack up mileage faster? Now it’s easier than ever!
Create a company that will keep you accountable and join forces on this Middle-earth journey.
Be a real hero, one step at a time
Help the Earth as you go! For every 20% of the challenge you complete, a tree is planted or 10 bottles are stopped from polluting our oceans. No extra effort is required—just keep moving and let your adventure leave a mark on the world.
Virtual Challenge, Real Community
Our private Conqueror Facebook group has over 440,000 people from all over the world who inspire and encourage each other to keep crushing their fitness goals.
Get support every step of the way, share your victories, and stay inspired to keep pushing forward.
Complete the challenges in order
You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge.
+ All this
Access anywhere
Log and see your progress on our iPhone and Android mobile app.
Team or solo
Get a group of friends or workmates together and share the load, or take on the challenge by yourself.
Choose your own timeframe
Pick a start date and how long you'll take to finish based on your exercise type, fitness level, and team size.
Multiple exercise types
Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.
Experience the Full Journey
Save 15%
Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.
Sign Up Now
COMPLETE BUNDLE
- 3x Entries + Premium medals
- Acces to 400k Private Facebook Group
- 14 Virtual Postcards, 6 Local Spots, 200+ Stories
- 3x Digital certificates of completion
- Plant 15 real trees or stop 150 plastic bottles from entering the ocean
COMPLETE BUNDLE
$149.97 USD
$127.49 USD
- 3x Entries + Premium medals
- Acces to 400k Private Facebook Group
- 14 Virtual Postcards, 6 Local Spots, 200+ Stories
- 3x Digital certificates of completion
- Plant 15 real trees or stop 150 plastic bottles from entering the ocean
Experience the Full Journey
Save 15%
Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.
$149.97 USD
$127.49 USD
Frequently Asked Questions
You've got questions, we've got answers - let's do this!