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“In a hole in the ground, there lived a hobbit...”

Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

The journey awaits… are you brave enough to take the first step?

Earn 3 Legendary Medals

Each challenge completed earns you a gorgeous medal inspired by Middle-earth.

Complete the Quest for the Arkenstone™:

  • The first medal comes with the Key to Erebor—keep it safe.
  • Use the Key to unlock the replica of the Arkenstone in the second medal.
  • Claim the third medal and secure the Arkenstone in Thorin’s throne.

Three medals. One quest. Will you be the hero who claims them all?

HOB earn medal

Virtually travel through Middle-earth™

Every mile brings the tale to life on the custom Middle-earth™ map. Explore 3 routes, designed from scratch to immerse you in the story.

Every time you add a workout, you advance on the map of Middle-earth. Watch your fitness progress come to life as your virtual avatar reaches key milestones in the tale.

You can manually enter your distances or sync a fitness tracker. The app converts over 100+ activities into distances (from hot yoga, to weightlifting, to dance).

HOB app connection desktop

Unlock Virtual Postcards

As you progress, collect custom virtual postcards. Each one contains fascinating information about your journey. 14 postcards, that include custom artwork and exciting details, await across your journey through Middle-earth™.

Postcards HOB

Gather your company of adventurers

Want to rack up mileage faster? Now it’s easier than ever!

Create a company that will keep you accountable and join forces on this Middle-earth™ journey.

HOB running

Be a real hero, one step at a time

Help the Earth as you go! For every 20% of the challenge you complete, a tree is planted or 10 plastic items are stopped from polluting our environment. No extra effort is required—just keep moving and let your adventure leave a mark on the world.

lotr csr

Virtual Challenge, Real Community

Our private Conqueror Facebook group has over 500,000 people from all over the world who inspire and encourage each other to keep crushing their fitness goals.

Get support every step of the way, share your victories, and stay inspired to keep pushing forward.

HOB community

Complete the challenges in order

You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge.

HOB sequential

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Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Choose your own timeframe

Pick a start date and how long you'll take to finish based on your exercise type, fitness level, and team size.

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Experience the Full Journey

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Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

hob full series medal in hand

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Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

SAVE 15%

Frequently Asked Questions

You've got questions, we've got answers - let's do this!

©WBEI™ Middle-earth Ent. Lic. to NLP